Natural Linking Strategies That Work

Search Engine Optimization can mean the difference between a barely profitable website to visible website which attracts traffic like a magnet. There are a lot of ways to influence the search engines so that your website attracts traffic like a magnet.

Since every search engine is different than the other, some search engines react to certain strategies better than others. Other search engines even have conflicting strategies that react to each other. To document all of these strategies and findings would require a significant number of research and information which goes beyond the scope of this article.

The good news is there are a number of strategies which will work for most if not all search engines. The big three search engines which will have the most impact on your website are Google, Yahoo and MSN. These search engines may mean the difference between a successful and an unsuccessful SEO strategy because they are responsible for over 90% of all searches made on the Internet each month.

Internet Marketing » Search Engine Optimisation » Pay Per Click

Just Search, the place for Internet marketing solutions. Collectively, we have over half a century of experience in providing Search Engine Optimisation and Internet marketing solutions. At Just Search, we have a flair for business and a penchant for the Internet.

Our goal is simple: to make the Internet an accessible and successful addition to all businesses. This means making your website attractive and visible to browsers by using natural Internet Search Engine Optimisation (SEO) and Paid Advertising methods such as Pay Per Click.

As leading Internet marketing and Search engine optimisation specialists in the industry we can help drive more unique visitors to your website. Web marketing is far more complex than simple submissions to search engines. To achieve increased volumes of traffic, your website needs to be engineered for searching: we can help! Welcoming you and your business to the Internet through successful Organic and Paid Marketing.

What is a "SEO"

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as "Black Hat" SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.